![]() Starbucks to the left and the floral department to the immediate right. "We made aĭeliberate effort to segment the check out area," he says.Īt the entrance, the deli and bakery are straight ahead, with a Shopping trip as customers were just beginning to shop. The team didn't think the initial focus should be the end of the The first things that customers encounter when they walk in the doors.īut Christopher Isben, director of real estate for the retailer, says In many typical supermarket layouts, the checkout area is one of Oversaw construction and engineering on the project. McCreary/Snow Architects, Columbia, S.C., Retail stores such as Williams Sonoma and Pottery Barn, as well asĬondominiums and restaurants. The store is in a new mixed-use development featuring upscale Very symbolic of how emotionally invested we all are in this Signed a 60-foot beam that hangs over the dairy department. Merchandising team at Piggly Wiggly to meet that objective."Īs proof of the unity of the team behind the design, they all We worked very closely with the operations and Was designed to make sure that the store was the background and the Group and a member of the design team, adds, "Overall, the space Julie Dugas, studio director, senior designer for Marco Retail Strategic shift for this unusually progressive retailer." "It moves away from the conventional store layout and marks a Group, the Northville, Mich, design firm that worked on the project. Systems," adds Nick Giammarco, owner and president of Marco Retail "Piggly Wiggly's new store gives aįood-shopping experience driven by their needs and expectations drivenīy their needs and expectations, not store operations and distribution While it may make sense to put a can of corn in center store because allĬanned items come on the same truck, it makes the store harder to shop. Is not always in line with the needs of shoppers. What is easier and more convenient from a logistics perspective, which Schools noted that supermarket design has been long dictated by This an exceptional shopping experience." People make shopping lists and recipes and focused our efforts on making "You don't go down five aisles to get ingredients for Shopping lists and recipes served as blueprints for the layout, he You make the experience easier and more enjoyable for the customer, Groceries," notes David Schools, CEO of Piggly Wiggly Carolina Co.Īs he leads Grocery Headquarters on a pre-opening tour of the store. ![]() "The goal was to design a store that was easier and moreĮnjoyable to shop and that fit the way that people shop for Layout that is more in tune with the way customers shop. The project, the design team was charged with planning a store with a Until this 43,000-square-foot store opened this spring. By most accounts, theĪnswer is because that's the way it has always been done. Questions put to the design team as they developed the new Piggly Wiggly store at the Market Common in Myrtle Beach, S.C. THE SAME SPACE IN THE SUPERMARKET? Why is the milk at one end, while theĬereal is halfway across the store? These are some of the burning WHY CAN'T THE FROZEN, FRESH AND CANNED PEAS ALL CO-EXIST IN set their sights on a more intuitive shopping experience. APA style: Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t.set their sights on a more intuitive shopping experience." Retrieved from Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t. 2008 MacFadden Communications Group LLC 09 Sep. set their sights on a more intuitive shopping experience." The Free Library. MLA style: "Shaking things up The designers of the new Piggly Wiggly store in Myrtle Beach, S.t.Now their shopping trips can better resemble their shopping lists.Ĭlient: Piggly Wiggly Carolina Co., Charleston, S.C. Piggly Wiggly has broken up the frozen food department and put those items in adjacencies that make more sense for the shopper, while also reducing the amount of aisles they must visit. “In the past, traditional design made it necessary to put all of the freezer and refrigerated cases together in long runs,” says Julie Dugas, senior designer and studio director for GHA design studios (Northville, Mich.), the firm that designed the market. So all the ingredients for, say, a cook-out – buns, ground beef, chips and beer – are stocked together in one kiosk or aisle. A reorganized layout has appropriate food items (both perishable and non-perishable) grouped together. The store has been designed to accommodate the way customers intuitively shop. Case in point: the new Piggly Wiggly store at The Market Common, a mixed-use development in Myrtle Beach, S.C. Grocery shoppers are pressed for time and retailers are experimenting with more non-traditional formats.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |